Google



Blogs on google tools.

  • .App: bringing more people online securely

    A year ago, we launched .app, the first open top-level domain (TLD) with built-in security through HSTS preloading. Since then, hundreds of thousands of people have registered .app domains, and we want to take a moment to celebrate them.  People are making more websites and apps than ever before. A recent survey we conducted with The Harris Poll found that nearly half (48 percent) of U.S. respondents plan to create a website in the near future. And a lot of people, especially students, are already building on the web. Over a third (34 percent) of 16-24 year olds who’ve already created a website did so for a class project. Having a meaningful domain name helps students turn their projects into reality. Take Ludwik Trammer, creator of shrew.app, who said: “The site started as a project for my graduate Educational Technology class at Georgia Tech. Getting the perfect domain gave me the initial push to turn it into the real deal (instead of making a prototype, publishing a scientific paper on it, and forgetting it).”Helping creators launch their sites securelyWith so many new creators, it’s essential that everyone does their part to make the internet safer. That’s why Google Registry designed .app to be secure by default, meaning every website on .app requires a HTTPS connection to ensure a secure connection to the internet.HTTPS helps keep you and your website visitors safe from bad actors, who may exploit connections that aren’t secure by:intercepting or altering the site’s contentmisdirecting trafficspying on open Wi-Fi networksinjecting ad malware or trackingAs cyber attacks increase, the security benefits a .app domain brings was a key factor. We also believe that a .app domain is more descriptive than a .com domain, meaning users can find us more easily! It was a no brainer for us switching to .app. Daneh Westropp Founder, pickle.appThere's still work to  be done. One out of two people don’t know the difference between HTTP and HTTPS. Many major browsers (like Chrome) warn users in the URL bar when content is "not secure," but there’s every website creator still has a shared responsibility to keep their users safe..App is year in, and we’re happy to see so many people using it to build secure websites and connect with the world. You can read more stories from .app owners here and get your own .app name at get.app. If you’re one of the millions of people planning to build a website, we hope you’ll join us in making the internet safer and take the steps to securely launch your website. […]

  • 10 lessons learned from Inspiration Sessions at I/O 2019

    Google I/O didn’t just have developers in attendance. Rock stars, astronauts and Turing Award winners took the stage for more than a dozen Inspiration Sessions, in which attendees learned about how technology is shaping the future, from music to art to creativity. Here are just a few lessons learned from these talks:The key to creativity is thinking like a child.Academy Award-winning animator Glen Keane created beloved characters like Ariel, The Beast and Pocahontas. He told attendees that no matter your line of work, it’s important to stay in touch with your inner child. “We all had that six-year-old kid that had something to do with who you are today and what you are doing,” he said. “Don’t forget that part of the adventure you had as a child.” Glen Keane does a live drawing of The Beast from “Beauty and the Beast.”If technology is the answer, what is the question?That’s the thesis behind the work of artist and researcher Sougwen Chung, who has programmed robots to collaborate with her to create artwork. She spoke alongside Cedric Kiefer, co-founder and creative lead of the art studio Onformative, and Kenric McDowell, co-leader of the Artist + Machine Intelligence program at Google Arts & Culture. The three talked about the relationship between artists and AI, and whether AI could fully replace artists. “It’s the question of how you actually use technology in your art, in your practice,” Cedric said. “Do you just write a little bit of code and press ‘art, art, art, more art?’ That’s not exactly how it is.”Be audacious, and think bigger. Astronaut Mae Jemison, the first woman of color to go into space, leads 100 Year Starship, an initiative to make sure humans can travel to another star in the next century. “When you look at space exploration, the audacity of it makes a difference,” she said. “I don’t think Mars pushes us hard enough.” She was joined in the talk by Sheperd Doeleman, a Harvard astrophysicist who helped construct the first-ever photo of a black hole—an audacious project in itself. Astronaut Mae Jemison.Technology can push you to create new things. Claire Evans, the singer of the band YACHT, incorporated machine learning into the creation of their new album with help from Google’s Magenta, a research project that explores the role of ML in art. She used Magenta to create new melodies based on YACHT’s back catalog. “It forcibly pushed us outside of our comfort zone, and forced us to play differently and think differently about how we work,” she said. She was joined by Googlers Adam Roberts and Jesse Engel, who work on Magenta, as well as a surprise guest, Wayne Coyne of The Flaming Lips, who discussed how his band used Magenta for their I/O performance.Wayne Coyne of The Flaming Lips.AI can be used to fight climate change.Mustafa Suleyman, co-founder at DeepMind, is responsible for integrating its AI systems into Google products. He talked about how his team has made the energy from Google’s wind farms 20 percent more valuable, and has reduced energy use for Android phones. “Energy consumption is one of the largest contributors to climate change,” he said. “[We thought,] How could we as a team start to focus significant amounts of our effort on this really important problem?”Space is full of wonder—and mystery, too. Famed theoretical physicist Michio Kaku spoke with inventor and entrepreneur Taylor Wilson about a wide range of topics, from string theory to multiverses to why he’s determined to complete Einstein’s theory of everything. He also weighed in on the recent first image of a black hole: “A black hole is a cosmic roach motel. Everything checks in, nothing checks out. But then the question is, where does all that stuff go?”A feature may be a huge deal, even if you don’t use it.Hiroshi Lockheimer, Google’s senior vice president of Platforms & Ecosystems, sat down with writer and podcaster Florence Ion to share insights about the latest from Android, Chrome, Chrome OS and Google Play. And he weighed in on one of Android Q’s newest features: Dark Mode. “I will say, I’m personally not a huge Dark Mode person,” Hiroshi admitted. “I’m an outlier. But your feedback was heard.” Different is the new normal.Elise Roy, an inclusive design strategist, struggled to prove she was “normal” after becoming deaf at age 10. Eventually she realized that small design changes can make a huge difference in her life. Something as small as a bright red hearing aid “created this huge shift in my life,” she said. “It allowed me to celebrate my difference and allowed others to join in.” Two Googlers, Michael Brenner and Irene Alvarado, also took the stage to discuss another inclusive project: Euphonia, an effort to help computers understand diverse speech patterns.Elise Roy and an audience member demonstrate the “momentary disabilities” everyone faces from time to time.The most brilliant AI is inspired by how the human brain functions.Geoffrey Hinton, Google Fellow and Turing Award winner, spoke with Nicholas Thompson, editor in chief of “Wired,” about why he kept working on neural nets when the rest of the AI community started to back away from the concept in the 90s: “You have two options. You can program it, or you can learn. This had to be the right way to go.” Although he says, “We are neural nets—anything we can do they can do,” he emphasized that he's not trying to recreate the brain, but instead “looking at the brain and saying, this thing works. If we want to make something else that works, let’s look at it for inspiration.”Engineer for lasting innovation.Astro Teller, Captain of Moonshots at X, talked about the concept of lasting innovation and the role ethics and diversity of perspectives play. “The real issue is whether in the long-term society is happy with the thing that you put into society.” Astro emphasized that lasting innovation holds itself accountable to the communities in which it operates and society at large. […]

  • Affirming the identities of teachers and students in the classroom

    Editor’s note: In this post, Kristina Joye Lyles from DonorsChoose.org shares about teaming up with Google.org to launch the #ISeeMe campaign.I joined DonorsChoose.org in 2013 and have long been working with organizations like Google.org who share our belief in the power of teachers. To date, Google.org has provided over $25 million to support classrooms on DonorsChoose.org, and last week, they committed an additional $5 million to teachers, with a focus on supporting diverse and inclusive classrooms. Together, we’re kicking off #ISeeMe, a new effort to celebrate the identities of teachers and students in their classrooms.As a military brat, I attended many public schools across the U.S. but only had two teachers of color from kindergarten through twelfth grade. My teachers and professors of color had a particularly strong impact on me as mentors and role models; I was encouraged to see them as leaders in our school community, and their presence alone showed me that diversity and representation matter.My story is like those of so many others. Research shows that students benefit from seeing themselves in their teachers and learning resources. For example, black students who have just one black teacher between third and fifth grade are 33 percent more likely to stay in school. Girls who attend high schools with a higher proportion of female STEM teachers are 19 percent more likely to graduate from college with a science or math major.With this support from Google.org, teachers who are underrepresented in today’s public school classrooms—like teachers of color and female math and science teachers—as well as all teachers looking to create more inclusive classrooms will get the support they need and deserve. Teachers from all backgrounds can take steps toward creating classrooms that reflect their students, whether they’re selecting novels with diverse characters to discuss or taking trainings to meet the needs of culturally diverse students. And we’re eager to help them bring their ideas to life so that more students can see themselves reflected in their classrooms.I’m thrilled that many teachers on DonorsChoose.org are already coming up with inspiring ways to foster classroom environments where every student can feel important and included.  Mr. Yung sees the power of food to bring his students together across different cultural backgrounds. Ms. McLeod is determined to bring her students from Lumberton, North Carolina, to the National Museum of African-American History and Culture in Washington, D.C. Mrs. Toro-Maysaspires to bring her bilingual students books with culturally relevant heroes and heroines.We hope you’ll join us and the philanthropists of various backgrounds who have lit the torch for #ISeeMe today. If you are a public school teacher, you can set up an #ISeeMe classroom project right now at DonorsChoose.org. You can also access free inclusive classroom resources and ideas created for educators, by educators at any time in Google’s Teacher Center. And for those of you who have been inspired by a teacher, we invite you to explore classroom projects that are eligible for Google.org’s #ISeeMe donation matching—we would love to have your support for these teachers and classrooms. […]

  • Building for all learners with new apps, tools, and resources

    Everyone deserves access to a quality education—no matter your background, where you live, or your abilities. We’re recognizing this on Global Accessibility Awareness Day, an effort to promote digital accessibility and inclusion for people with disabilities, by sharing new features, training, and partners, along with the many new products announced at Google I/O.Since everyone learns in different ways, we design technology that can adapt to a broad range of needs and learning styles. For example, you can now add captions in Slides and turn on live captions in Hangouts Meet, and we’ve improved discoverability in the G Suite toolbar. By making these features available—with even more in the works—teachers can help students learn in ways that work best for them.Working with our partners to expand accessWe’re not the only ones trying to make learning more accessible, so we’ve partnered with companies who are building apps to make it easier for teachers to communicate with all students.One of our partners, Crick Software, just launched Clicker Communicator, a child-friendly communication tool for the classroom: bridging the gap between needs/wants and curriculum access, empowering non-verbal students with the tools to initiate and lead conversations, and enabling proactive participation in the classroom. It’s one of the first augmentative and alternative communication (AAC) apps specifically created for Chromebook users.Learn more about Clicker Communicator, an AAC app for Chromebooks.Assessing with accessibility in mindTeachers use locked mode when giving Quizzes in Google Forms, only on managed Chromebooks, to eliminate distractions. Locked mode is now used millions of times per month, and many students use additional apps for accommodations when taking quizzes. We’ve been working with many developers to make sure their tools work with locked mode. One of those developers is our partner Texthelp®. Coming soon, when you enable locked mode in Quizzes in Google Forms, your students will be able to access Read&Write for Google Chrome and EquatIO® for Google that they rely on daily.Another partner, Don Johnston, supports students with their apps including Co:Writer for word prediction, translation, and speech recognition and Snap&Read for read aloud, highlighting, and note-taking. Students signed into these extensions can use them on the quiz—even in locked mode. This integration will be rolling out over the next couple of weeks.Learn more about the accessibility features available in locked mode, including ChromeVox, select-to-speak, and visual aids including high contrast mode and magnifiers.Locked mode with Texthelp extensionsTexthelp extension Read&Write in locked mode in Quizzes in Google Forms.Locked mode with Don Johnston extensionDon Johnston extension Co:Writer in locked mode in Quizzes in Google Forms.Locked mode in Quizzes in Google FormsLocked mode in Quizzes in Google Forms, only on managed Chromebooks.Tools, training, and more resourcesAssistive technology has the power to transform learning for more students, but educators need training, support, and tutorials to help their students get the most from the technology.The new Accessibility section on our Google for Education website has information on Chromebooks and G Suite for Education, a module on our Teacher Center and printable flashcards, and EDU in 90 YouTube videos on G Suite and Chromebook accessibility features. Check out our accessibility tools and find training on how to use them to create more engaging, accessible learning experiences.Watch the EDU in 90 on Chrome accessibility features.We love hearing stories of how technology is making learning more accessible for more learners, so please share how you're using accessibility tools to support all types of learners, and requests for how we can continue to improve to meet the needs of more learners. […]

  • Carmen Sandiego is back on Google Earth, gumshoe

    This March, we put out the call for super sleuths to help us track down Carmen Sandiego in Google Earth. And we were blown away by the enthusiasm and speed with which people found the reformed VILE operative—who is now an ACME agent—by traveling from city to city around the globe.You not only solved the caper, but also shared stories and memories of playing the original games, watching the shows (both old and new), reading the books, and sharing the experience with friends, family and kids.Today, we’ve teamed up with Carmen Sandiego and learning company Houghton Mifflin Harcourt once again—this time to help her recover Tutankhamun’s Mask. Le Chevre, a master climber and classmate of Carmen Sandiego at VILE Academy, has stolen the priceless artifact. We’re counting on gumshoes everywhere to help Carmen find him and recover the loot.To get your assignment, look for the special edition Pegman icon in Google Earth for Chrome, Android and iOS. Good luck, detectives! […]

  • Cathy Pearl has learned the art and science of conversation

    Conversations can be tough. Whether you’re chit-chatting with a coworker or having an important talk with your partner, it’s easy to misinterpret, say the wrong thing, or accidentally offend someone. Now imagine teaching a computer how to avoid those minefields. That’s even tougher—and Googler Cathy Pearl knows exactly how difficult it is.Cathy has made a career out of teaching computers how to talk to humans. She’s worked in the field of conversation design for decades, and now works in outreach at Google, where she helps spread the word about her field both within and outside of the company. She also served as a judge for this year’s Webby Awards, which is introducing a category for voice user interfaces for the very first time.  (Google ended up winning several awards, too, in categories Cathy didn't judge.)For this installment of The She Word, Cathy tells us about the challenges of teaching computers to talk to humans, and what that’s taught her about her own conversations:Designing conversations is trickier than you think. That’s because human conversations are really complicated.“Basically, conversation design is about teaching computers how to communicate like humans, not the other way around. We all know how to talk from a young age, so now we need to build computers that can understand us where we are, instead of forcing people to speak some foreign computer language.People may not realize how complex it really is. Think about something that seems like a simple yes or no question: What if you asked me, ‘Do you want a cup of coffee?’ Let’s say I replied, ‘Coffee will keep me awake.’ Is that a yes, or a no? Well, if you asked me first thing in the morning and I have a big presentation to write, it’s probably a yes. Ask me right before bed, and it’s probably a no. People say things like this all the time, but it’s hard for computers to understand.”Voice recognition used to seem like the stuff of fiction. It's come a long way.“I learned how to program when I was a kid, and I was really interested in learning to get the computer to talk back to me. I was really into movies like ‘War Games’ and TV shows like ‘Knight Rider’ that had these talking computers. Now, there was no such career at the time really, unless you were a researcher at Bell Labs or something like that. Coming out of grad school, I didn’t know of any jobs I could take in that field.So really it was in 1999 when I saw a job opening for a company and they said, ‘Come work on speech recognition!’ And I said, ‘Well, that stuff doesn’t work, it’s still a science fiction thing.’ But they had a demo line you could call, and it was this fake banking demo where you could move money from checking to savings. It’s all you could do, really, but it worked. I was astounded. I spent eight years at the company learning the ins and outs of building voice user interfaces for phone systems for companies.”When you find yourself at a career crossroads, don't limit your options.“If you do something like IVF, it takes over your whole life. It’s a constant thing. That’s why I quit my job. You can’t plan vacations, you can’t plan work meetings, because you have to go to the doctor’s office. And it’s so disruptive. After nearly 3 years of trying, I had my son. I spent the next three years as a stay-at-home mom.I think what was hardest for me was the point where I thought, I absolutely want to go back to work now, which was earlier than those three years, but I didn’t know what I was going to do. I didn’t know what resources to use to try and figure out what I should do to get back into a great career. I felt very alone in that way.I went to a career counselor, and I just tried to start saying yes to more things. So when somebody asked me to give a talk, even if I didn’t think I was necessarily qualified, I said yes. I said yes to writing a book, which was just a terrifying prospect. It expanded my worldview of what was out there, and it opened a lot of doors to opportunities I wouldn’t have had otherwise. I think as women we often undersell ourselves.”Teaching computers how to talk to us can teach us a lot about ourselves.“So much of the time when we communicate, we want to be acknowledged. We don’t want you to try to solve problems. When I’m saying I had this really hard day, I don’t want my friend to say, ‘You know what you should do next time?’ No! I want you to say, ‘That sounds frustrating.’That applies to voice user interfaces. With the Google Assistant, there’s a lot of stuff we can’t do yet. But it’s better to acknowledge the things we can’t do then just say, ‘I don’t understand.’ If someone says, ‘I want to rent a car,’ and we can’t do that, can we say, ‘I’m sorry, I can’t rent cars yet?’ That’s more satisfying at a basic, human, primitive level, because at least they understood me.&rdquo […]

  • Collaborating to protect nearly anonymous animals

    When you have a lot of people working in a Google Doc it can look like a zoo, with anonymous animals popping into your document to write (or howl, bark or moo) their feedback. Today, 13 new animals—like the african wild dog, grey reef shark and cheetah—are joining the pack. Though they may be excellent collaborators, they also need our help.It’s Endangered Species Day, and we’re teaming up with World Wildlife Fund (WWF) and Netflix's “Our Planet” to raise awareness around animals that are at risk.According to WWF, wildlife populations have dwindled by 60 percent in less than five decades. And with nearly 50 species threatened with extinction today, technology has a role to play in preventing endangerment.With artificial intelligence (AI), advanced analytics and apps that speed up collaboration, Google is helping companies like WWF in their work to save our precious planets’ species. Here are some of the ways.Curating wildlife data quickly. A big part of increasing conservation efforts is having access to reliable data about the animals that are threatened. To help, WWF and Google have joined a number of other partners to create the Wildlife Insights platform, a way for people to share wildlife camera trap images. Using AI, the species are automatically identified, so that conservationists can act quicker to help recover global wildlife populations.Predicting wildlife trade trends. Using Google search queries and known web page content, Google can help organizations like WWF predict wildlife trade trends similar to how we can help see flu outbreaks coming. This way, we can help prevent a wildlife trafficking crisis quicker.Collaborating globally with people who can help. Using G Suite, which includes productivity and collaboration apps like Docs and Slides, Google Cloud, WWF and Netflix partnered together to draft materials and share information quickly to help raise awareness for Endangered Species Day (not to mention, cut back on paper).What you can do to helpConservation can seem like a big, hairy problem that’s best left to the experts to solve. But there are small changes we can make right now in our everyday lives. When we all collaborate together to make these changes, they can make a big difference.Check out this Slides presentation to find out more about how together, we can help our friends. You can also take direct action to help protect our planet on the “Our Planet” website. […]

  • Find your balance with new Digital Wellbeing tools

    Google I/O is always exciting for me. It’s a great moment when we get to tell the world about a wide range of new products and features that can help everyone do more with technology. Because of how intertwined tech is with every aspect of our lives, how we balance its use with our wellbeing has to be front and center. So, as we did last year, we made time to discuss how our users can find a balance by using technology more intentionally (and that might mean using it less).Last year, we announced our commitment to digital wellbeing, a company-wide effort to help our users balance their technology use in a way that feels right for them. The idea has taken hold. A recent survey we commissioned found that 1 in 3 Americans have taken steps to improve their digital wellbeing in the last year, and more than 80 percent of them said this had a positive impact on their overall sense of wellbeing.It’s still early, but we’re already seeing that some of our initial Digital Wellbeing features have helped people take control of their tech use. For instance, app timers have helped people stick to their goals over 90 percent of the time, according to our internal data from March of this year, and people who use Wind Down had a 27 percent drop in nightly usage on average.Coming to Android QWe know there’s much more we can be doing, which is why we were excited to announce a number of new tools and features at I/O last week. We’re making several improvements to existing features, such as giving you more visibility into the status of your app timers, and allowing Wind Down to be scheduled by day of the week. And, building on the success of app timers, we’re extending its functionality to Chrome on Android, which will let you to set time limits on specific websites. Our devices should help support our intentions throughout the day. Whether it’s work, school or family and friends that we want to focus on, our devices shouldn’t get in the way. Notifications are an important part of keeping you informed, but not all of them are urgent enough to divert your attention. Now you can choose to make some notifications ‘Gentle’. Gentle notifications won’t make noise, vibrate or appear on the lock screen but are always available if you want to browse.And we created Focus mode, which allows you to temporarily pause distracting apps with a single tap from Quick Settings. Finally, because many people want more positive encouragement, we’re adding the ability  to set a screen time goal with helpful nudges to stay on track.New features for familiesFor parents, screen time is often a unique challenge; in fact, according to a recent study commissioned by Google, 67 percent of parents are concerned about the amount of time their kids spend on devices. People with kids tell us they love that Family Link lets them set daily screen time limits, but we know that nothing about parenting is black and white. We announced last week that Family Link will roll out new features that enable parents to fine-tune these boundaries by setting app-specific time limits and awarding bonus screen time directly from their own device. (We hope this will also help provide a little balance to family dynamics.) But tools and features are just part of the solution; for families in particular, communication is key. So on wellbeing.google, we now offer tips and advice from experts, including a conversation guide to help parents talk to their kids about technology use. We believe technology should improve life, not distract from it, so we’ve made a company-wide commitment to prioritize our users’ satisfaction over the amount of time they spend with our products, and our teams are designing with digital wellbeing as a core principle. We’re focused on improving lives—today and in the future—and digital wellbeing is one of the most important ways we’re working to make that happen. […]

  • Getting started on YouTube just got easier

    Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube creators, they’re constantly discovering information at unplanned and unexpected moments—including new brands and products. More than 90% of viewers say they have discovered new brands or products on YouTube—a massive opportunity for any brand looking to raise awareness.Today at Google Marketing Live, we announced two new solutions that make it easier for marketers to show up and stand out during these key moments: Discovery ads and Bumper Machine.No video? No problem!For a long time, advertising on YouTube meant your brand had to have a video or app ad. We’re excited to announce at GML today that’s no longer the case. Coming soon, Discovery ads are a simple and effective way to tap into the power of YouTube—and you don’t even need a video! Just upload your best images from your social campaign, then we’ll optimize your media mix for maximum performance across Gmail, Discover and the YouTube Home feed.The YouTube Home feed has long been a great place for users to discover their next favorite creator, and it can be a great place for them to discover your brand, too. Over the last three years, watch time from content discovered on the YouTube homepage has grown 10x.Direct-to-consumer brands like TechStyle Fashion Group are leaning into Discovery ads to diversify their growth marketing strategy. TechStyle experimented with its first Discovery ad in November 2018 to increase membership for its athleisure subscription brand, Fabletics. Repurposing their existing image assets, the brand saw up to 25% lower cost-per-lead on average using Discovery ads compared to their ads on other channels, including social and search.    A Discovery ad seen on the YouTube Home feedScale your video librarySince introducing six-second bumper ads in 2016 as a way to help you reach more mobile viewers, we’ve found that they punch far above their weight when it comes to effectiveness. But producing a six-second video requires additional time and resources that not every team has. That’s where Bumper Machine, a tool that generates six-second videos from longer video assets, can help.Bumper Machine relies on machine learning models that are trained to identify interesting, well-structured moments in a longer video, like those that contain product or brand information, human faces, motion or contrast. It organizes these moments and brings them together to generate several different six-second ad variations for you to pick from, all in a matter of minutes. Before saving your new bumper ads, you can adjust them with simple edits.Every brand has different creative needs. For brands or agencies with the resources to build bumper ads from scratch, Bumper Machine can help them get started by visualizing a six-second story. For others, it’s a quick and easy way to grow your asset library, and a path to get started with video ad sequencing.If you don’t have a longer video to use with Bumper Machine, you can work with one of our video production partners listed on YouTube.com/Ads to help you create videos from scratch or edit existing assets, with no minimum spend requirements.Any business, no matter their size or level of creative expertise, can succeed on YouTube. We hope these new tools make it easier for you to tell the stories that drive your business. […]

  • Google Marketing Live: Building for the new consumer journey

    Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving.Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and watched product reviews on YouTube. Like many of today’s consumers, she wanted to enjoy her time shopping, engaged with brands that inspired her, and narrowed limitless choices before picking the perfect pair.In a world where we have less time and more options, it’s crucial for brands to anticipate what consumers need in order to stand out. But just because the customer journey is complex doesn’t mean delivering useful experiences has to be. Whether you’re a scrappy entrepreneur or a large company, your marketing goals remains the same: reaching people at the right moments with the right offer.At Google Marketing Live, you’ll hear directly from our ads teams about the latest products designed to help you do just that. We’ll show how ads can be there, be useful, and be responsible—unlocking more opportunities for you to connect with your customers and grow your business. Join us live today at 9am PT (12pm ET): g.co/marketinglive and get a front row seat for our biggest announcements. Get discovered in more placesPeople turn to Google to communicate, find answers and stay entertained. And increasingly, they’re swiping and scrolling through feeds as part of that journey—whether it’s browsing videos in the YouTube home feed, checking timely offers in the Gmail Promotions tab or swiping through Discover to catch up on the latest news. These are opportunities for brands to engage them when it matters.In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!Today, we’re introducing Discovery ads. Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services.Rich and relevant creative:Inspire consumers with an open canvas showcasing your brand or products in a swipeable image carousel, rendered natively across each Google property.Results:By combining this incredible reach and creative canvas with Google’s understanding of intent, you can be confident you’re anticipating what your customers want and delivering the results you care about.Unmatched reach:Reach hundreds of millions of people across the YouTube home feed, the Gmail Promotions and Social tabs, and the feed in Discover using a single campaign.“Discovery has created a great opportunity for us to easily drive growth at scale for our brands beyond what we thought was possible with Google," says Daniel Pahl, VP of Media and Acquisition at TechStyle. "It's definitely outperformed my expectations in driving high-value leads and signups. We're now able to inspire a completely new audience to action.”Indeed, high-quality creative can be a great way to showcase your brand and set your products and services apart by highlighting what it’s like to use them. That’s why later this year we’re launching Gallery ads: a new search ads format that brings more of your content to the Search results page. By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 percent more interactions—paid clicks or swipes—at the absolute top of the mobile Search results page.And when it comes to getting ideas and inspiration, hundreds of millions of people enter shopping-related queries on Google each day. According to our data, about 60% of those shopping queries are from users browsing a category or brand - like "Max Mara dress" or "living room decor ideas." So today, we’re bringing Showcase Shopping ads—a highly visual ad format that incorporates rich lifestyle imagery into your Shopping ads—to even more surfaces like Google Images and the feed on Discover—places where we know people are looking for inspiration and ideas.The new Google ShoppingThis year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store, and now directly on Google. For retailers and brands, it brings together ads, local and transactions in one place to help them connect with consumers across their shopping journey.Shoppers will have a personalized homepage on the Shopping tab where they can filter based on features they care about and brands they love, read reviews and even watch videos about the products. For example, if they’re looking for headphones, they can filter for wireless and the brand they’re looking for.The blue shopping cart on the item shows shoppers they can purchase what they want with simple returns and customer support, backed by a Google guarantee. People can buy confidently, knowing Google is there to help if they don’t get what they were expecting, their order is late, or they have issues getting a refund. With this new experience, we’re merging the best of Google Express with Google Shopping.If you’re a Shopping Actions merchant, your products will automatically be part of this new easy purchase experience on Google Shopping, Google.com and the Google Assistant. Later this year, we’ll expand Shopping Actions to other Google surfaces including YouTube and Google Images.Frictionless Mobile ExperiencesFor many of you, your businesses span mobile web and apps, and directing your customer to the right experience is critical to acquiring new customers and building loyalty with existing ones.That’s why, over the next few weeks, we'll enable app deep linking from Google Ads and offer more robust reporting across web and apps. Your app users will be taken directly from your Search, Display and Shopping ads directly to the relevant page in your mobile app, if they have your app already installed. This means your customers will be able to complete their desired action—buy something, book a trip or order food delivery—in a way that’s optimized for the destination that drives the highest value for your brand. This delivers a better experience for your loyal customers while improving insight and measurement for you.Early tests have been promising—on average, deep linked ad experiences drove 2X the conversion rates.Magalu, one of Brazil’s largest retail companies, is seeing the benefits of this first-hand. Magalu recognized that its app was growing in popularity. By enabling deep linking, loyal customers who tapped on a Magalu ad were taken directly to the mobile app they already have installed, resulting in more than 40 percent growth in overall mobile purchases.Tune in to see more!Join us today at 9am PT (12pm ET) for even more announcements, consumer insights and in-depth looks at how to use our latest products. Whether you’re joining us in San Francisco or watching at home on the live stream, we’re grateful and honored to be on this journey with you. See you at Google Marketing Live!See you soon at Google Marketing Live! […]

  • 2018, celebrating our global Webmaster community

    2018 has been a very important year for our webmaster support community. What has happened? There’s been a program rebranding, a global summit, and loads of community hangouts.In October, the former Top Contributors became Gold Product Experts, and the Rising Stars, Silver Product Experts. This rebranding happened throughout all of the product forums and these are some of the new badges and names:Silver Product Expert: Newer members who are developing their product knowledgeGold Product Expert: Trusted members who are knowledgeable and active contributorsIn November, we invited all of our Gold Product Experts from every Google help forum (such as Blogger or Google My Business) to a global summit. This meetup happened in the Google campus in Sunnyvale, California. Out of the almost 550 attendees from all over the world, around 70 were Webmaster Gold Product Experts. Coming from 25 different countries, this was the second biggest community that attended the event. Later that month, another very successful meetup took place in Moscow, gathering 23 Russian speaking Product Experts (of which 10 were Webmasters).Gold Webmaster Product Experts at this year’s global summit in Sunnyvale.Many of the attendees acknowledged that this “was a really valuable time”, that the “sessions were very insightful and interesting” and that “the entire event was fantastic!”.This knowledgeable group of super users provides invaluable help in 16 languages to more than 2 million users a year, about everything related to Search, Structured Data or Search Console in the forums.And what is the profile of our community? Many of our Product Experts (Silver and Gold) are site owners who started out on the Webmaster forums (some more than a decade ago) by asking questions about their own sites. After their issues were fixed, most of them stayed to give back to the community, as they realized that their expertise could be of use to others. We want to thank all of our experts for their dedication and constant knowledge sharing to help users who are having trouble with their websites.Throughout the year, we’ve held 75 live office hours hangouts on the Webmaster YouTube channel, in English, Japanese, German, Hindi, French, and we’ve also kick started the calls in Spanish. On those hangouts, anyone can raise their questions to the Google team directly and interact with one another.If you’re interested in joining the community, meeting everyone and helping other users on the Webmaster forums, you can learn more on the Product Experts program website. We are always excited to meet users from diverse backgrounds and skill-sets!Looking forward to what 2019 will bring to our community... And looking forward to meeting you!Written by Aurora Morales, Trust & Safety Outreach team […]

  • An update on the Google Webmaster Central blog comments

    For every train there's a passenger, but it turns out comments are not our train.Over the years we read thousands of comments we've received on our blog posts on the Google Webmaster Central blog. Sometimes they were extremely thoughtful, other times they made us laugh out loud, but most of the time they were off-topic or even outright spammy; if you think about it, the latter is rather ironic, considering this is the Google Webmaster Blog.Effective today, we're closing the commenting feature on the Google Webmaster Central blog. Instead of reading the comments here on the blog, we're going to focus on interacting with the community on our other channels. For all of our subsequent posts, if you have comments, feedback, or funny stories, you can find us in our help forums or on Twitter.Posted by Gary, House elf […]

  • Announcing domain-wide data in Search Console

    Google recommends verifying all versions of a website -- http, https, www, and non-www -- in order to get the most comprehensive view of your site in Google Search Console. Unfortunately, many separate listings can make it hard for webmasters to understand the full picture of how Google “sees” their domain as a whole. To make this easier, today we're announcing "domain properties" in Search Console, a way of verifying and seeing the data from Google Search for a whole domain. Domain properties show data for all URLs under the domain name, including all protocols, subdomains, and paths. They give you a complete view of your website across Search Console, reducing the need to manually combine data. So regardless of whether you use m-dot URLs for mobile pages, or are (finally) getting the migration to HTTPS set up, Search Console will be able to help with a complete view of your site's data with regards to how Google Search sees it. If you already have DNS verification set up, Search Console will automatically create new domain properties for you over the next few weeks, with data over all reports. Otherwise, to add a new domain property, go to the property selector, add a new domain property, and use DNS verification.We recommend using domain properties where possible going forward. Domain properties were built based on your feedback; thank you again for everything you've sent our way over the years! We hope this makes it easier to manage your site, and to get a complete overview without having to manually combine data. Should you have any questions, feel free to drop by our help forums, or leave us a comment on Twitter. And as always, you can also use the feedback feature built in to Search Console as well. Posted by Erez Bixon, Search Console Team […]

  • Consolidating your website traffic on canonical URLs

    In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content. To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search. This change has several benefits: It unifies all search metrics for a single piece of content into a single URL: the canonical URL. This shows you the full picture about a specific piece of content in one property. For users with separate mobile or AMP pages, it unifies all (or most, since some mobile URLs may end up as canonical) of your data to a single property (the "canonical" property). It improves the usability of the AMP and Mobile-Friendly reports. These reports currently show issues in the canonical page property, but show the impression in the property that owns the actual URL referred to by Google Search. After this change, the impressions and issues will be shown in the same property. When will this happen? We plan to transition all performance data on April 10, 2019. In order to provide continuity to your data, we will pre-populate your unified data beginning from January 2018. We will also enable you to view both old and new versions for a few weeks during the transition to see the impact and understand the differences. API and Data Studio users: The Search Console API will change to canonical data on April 10, 2019. How will this affect my data? At an individual URL level, you will see traffic shift from any non-canonical (duplicate) URLs to the canonical URL. At the property level, you will see data from your alternate property (for example, your mobile site) shifted to your "canonical property". Your alternate property traffic probably won't drop to zero in Search Console because canonicalization is at the page, not the property level, and your mobile property might have some canonical pages. However, for most users, most property-level data will shift to one property. AMP property traffic will drop to zero in most cases (except for self-canonical pages). You will still be able to filter data by device, search appearance (such as AMP), country, and other dimensions without losing important information about your traffic. You can see some examples of these traffic changes below. Preparing for the change Consider whether you need to change user access to your various properties; for example: do you need to add new users to your canonical property, or do existing users continue to need access to the non-canonical properties. Modify any custom traffic reports you might have created in order to adapt for this traffic shift. If you need to learn the canonical URL for a given URL, you can use the URL Inspection tool. If you want to save your traffic data calculated using the current system, you should download your data using either the Performance report's Export Data button, or using the Search Console API. Examples Here are a few examples showing how data might change on your site. In these examples, you can see how your traffic numbers would change between a canonical site (called example.com) and alternate site (called m.example.com). Important: In these examples, the desktop site contains all the canonical pages and the mobile contains all the alternate pages. In the real world, your desktop site might contain some alternate pages and your mobile site might contain some canonical pages. You can determine the canonical for a given URL using the URL Inspection tool. Total traffic In the current version, some of your traffic is attributed to the canonical property and some to the alternate property. The new version should attribute all of your traffic to the canonical property. Canonical property(http://example.com) Alternate property(http://m.example.com) Current New, based on canonical URLs Change +0.7K     |        +3K -0.7K        |          -3K Individual page traffic You can see traffic changes between the duplicate and canonical URLs for individual pages in the Pages view. The next example shows how traffic that used to be split between the canonical and alternate pages are now all attributed to the canonical URL: Canonical property(http://example.com) Alternate property(http://m.example.com) Old New Change+150     |        +800-150     |        -800 Mobile traffic In the current version, all of your mobile traffic was attributed to your m. property. The new version attributes all traffic to your canonical property when you apply the "Device: Mobile" filter as shown here: Canonical property(http://example.com) Alternate property(http://m.example.com) Old New Change+0.7K      | +3K-0.7K      | -3K In conclusion We know that this change might seem a little confusing at first, but we're confident that it will simplify your job of tracking traffic data for your site. If you have any questions or concerns, please reach out on the Webmaster Help Forum.Posted by John Mueller, Developer Advocate, Zuric […]

  • Dynamic Rendering with Rendertron

    Many frontend frameworks rely on JavaScript to show content. This can mean Google might take some time to index your content or update the indexed content. A workaround we discussed at Google I/O this year is dynamic rendering. There are many ways to implement this. This blog post shows an example implementation of dynamic rendering using Rendertron, which is an open source solution based on headless Chromium.Which sites should consider dynamic rendering?Not all search engines or social media bots visiting your website can run JavaScript. Googlebot might take time to run your JavaScript and has some limitations, for example. Dynamic rendering is useful for content that changes often and needs JavaScript to display. Your site's user experience (especially the time to first meaningful paint) may benefit from considering hybrid rendering (for example, Angular Universal). How does dynamic rendering work?Dynamic rendering means switching between client-side rendered and pre-rendered content for specific user agents. You will need a renderer to execute the JavaScript and produce static HTML. Rendertron is an open source project that uses headless Chromium to render. Single Page Apps often load data in the background or defer work to render their content. Rendertron has mechanisms to determine when a website has completed rendering. It waits until all network requests have finished and there is no outstanding work. This post covers: Take a look at a sample web appSet up a small express.js server to serve the web appInstall and configure Rendertron as a middleware for dynamic renderingThe sample web appThe “kitten corner” web app uses JavaScript to load a variety of cat images from an API and displays them in a grid. Cute cat images in a grid and a button to show more - this web app truly has it all! Here is the JavaScript:   const apiUrl = 'https://api.thecatapi.com/v1/images/search?limit=50';   const tpl = document.querySelector('template').content;   const container = document.querySelector('ul');   function init () {     fetch(apiUrl)     .then(response => response.json())     .then(cats => {       container.innerHTML = '';       cats         .map(cat => {           const li = document.importNode(tpl, true);           li.querySelector('img').src = cat.url;           return li;         }).forEach(li => container.appendChild(li));     })   }   init();   document.querySelector('button').addEventListener('click', init);The web app uses modern JavaScript (ES6), which isn't supported in Googlebot yet. We can use the mobile-friendly test to check if Googlebot can see the content:The mobile-friendly test shows that the page is mobile-friendly, but the screenshot is missing all the cats! The headline and button appear but none of the cat pictures are there.While this problem is simple to fix, it's a good exercise to learn how to setup dynamic rendering. Dynamic rendering will allow Googlebot to see the cat pictures without changes to the web app code.Set up the serverTo serve the web application, let's use express, a node.js library, to build web servers.The server code looks like this (find the full project source code here):const express = require('express');const app = express();const DIST_FOLDER = process.cwd() + '/docs';const PORT = process.env.PORT || 8080;// Serve static assets (images, css, etc.)app.get('*.*', express.static(DIST_FOLDER));// Point all other URLs to index.html for our single page appapp.get('*', (req, res) => {  res.sendFile(DIST_FOLDER + '/index.html');});// Start Express Serverapp.listen(PORT, () => {  console.log(`Node Express server listening on http://localhost:${PORT} from ${DIST_FOLDER}`);});You can try the live example here - you should see a bunch of cat pictures, if you are using a modern browser. To run the project from your computer, you need node.js to run the following commands: npm install --save express rendertron-middleware node server.js Then point your browser to http://localhost:8080. Now it’s time to set up dynamic rendering. Deploy a Rendertron instanceRendertron runs a server that takes a URL and returns static HTML for the URL by using headless Chromium. We'll follow the recommendation from the Rendertron project and use Google Cloud Platform.The form to create a new Google Cloud Platform project.Please note that you can get started with the free usage tier, using this setup in production may incur costs according to the Google Cloud Platform pricing.Create a new project in the Google Cloud console. Take note of the “Project ID” below the input field.Install the Google Cloud SDK as described in the documentation and log in.Clone the Rendertron repository from GitHub with:git clone https://github.com/GoogleChrome/rendertron.git cd rendertron Run the following commands to install dependencies and build Rendertron on your computer:npm install && npm run buildEnable Rendertron’s cache by creating a new file called config.json in the rendertron directory with the following content:{ "datastoreCache": true }Run the following command from the rendertron directory. Substitute YOUR_PROJECT_ID with your project ID from step 1.gcloud app deploy app.yaml --project YOUR_PROJECT_IDSelect a region of your choice and confirm the deployment. Wait for it to finish.Enter the URL YOUR_PROJECT_ID.appspot.com (substitute YOUR_PROJECT_ID for your actual project ID from step 1 in your browser. You should see Rendertron’s interface with an input field and a few buttons.Rendertron’s UI after deploying to Google Cloud PlatformWhen you see the Rendertron web interface, you have successfully deployed your own Rendertron instance. Take note of your project’s URL (YOUR_PROJECT_ID.appspot.com) as you will need it in the next part of the process.Add Rendertron to the serverThe web server is using express.js and Rendertron has an express.js middleware. Run the following command in the directory of the server.js file: npm install --save rendertron-middlewareThis command installs the rendertron-middleware from npm so we can add it to the server:const express = require('express');const app = express();const rendertron = require('rendertron-middleware');Configure the bot listRendertron uses the user-agent HTTP header to determine if a request comes from a bot or a user’s browser. It has a well-maintained list of bot user agents to compare with. By default this list does not include Googlebot, because Googlebot can execute JavaScript. To make Rendertron render Googlebot requests as well, add Googlebot to the list of user agents:const BOTS = rendertron.botUserAgents.concat('googlebot');const BOT_UA_PATTERN = new RegExp(BOTS.join('|'), 'i');Rendertron compares the user-agent header against this regular expression later.Add the middlewareTo send bot requests to the Rendertron instance, we need to add the middleware to our express.js server. The middleware checks the requesting user agent and forwards requests from known bots to the Rendertron instance. Add the following code to server.js and don’t forget to substitute “YOUR_PROJECT_ID” with your Google Cloud Platform project ID:app.use(rendertron.makeMiddleware({  proxyUrl: 'https://YOUR_PROJECT_ID.appspot.com/render',  userAgentPattern: BOT_UA_PATTERN}));Bots requesting the sample website receive the static HTML from Rendertron, so the bots don’t need to run JavaScript to display the content.Testing our setupTo test if the Rendertron setup was successful, run the mobile-friendly test again.Unlike the first test, the cat pictures are visible. In the HTML tab we can see all HTML the JavaScript code generated and that Rendertron has removed the need for JavaScript to display the content.ConclusionYou created a dynamic rendering setup without making any changes to the web app. With these changes, you can serve a static HTML version of the web app to crawlers.Posted by Martin Splitt, Open Web Unicorn […]

  • Enriching Search Results Through Structured Data

    For many years we have been recommending the use of structured data on websites to enable a richer search experience. When you add markup to your content, you help search engines understand the different components of a page. When Google's systems understand your page more clearly, Google Search can surface content through the cool features discussed in this post, which can enhance the user experience and get you more traffic.We've worked hard to provide you with tools to understand how your websites are shown in Google Search results and whether there are issues you can fix. To help give a complete overview of structured data, we decided to do a series to explore it. This post provides a quick intro and discusses some best practices, future posts will focus on how to use Search Console to succeed with structured data. What is structured data?Structured data is a common way of providing information about a page and its content - we recommend using the schema.org vocabulary for doing so. Google supports three different formats of in-page markup: JSON-LD (recommended), Microdata, and RDFa. Different search features require different kinds of structured data - you can learn more about these in our search gallery. Our developer documentation has more details on the basics of structured data. Structured data helps Google's systems understand your content more accurately, which means it’s better for users as they will get more relevant results. If you implement structured data your pages may become eligible to be shown with an enhanced appearance in Google search results. Disclaimer: Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly. Using structured data enables a feature to be present, it does not guarantee that it will be present. Learn more about structured data guidelines.Sites that use structured data see resultsOver the years, we've seen a growing adoption of structured data in the ecosystem. In general, rich results help users to better understand how your pages are relevant to their searches, so they translate into success for websites. Here are some results that are showcased in our case studies gallery:Eventbrite leveraged event structured data and saw 100% increase in the typical YOY growth of traffic from search.Jobrapido integrated with the job experience on Google Search and saw 115% increase in organic traffic, 270% increase of new user registrations from organic traffic, and 15% lower bounce rate for Google visitors to job pages.Rakuten used the recipe search experience and saw a 2.7X increase in traffic from search engines and a 1.5X increase in session duration.How to use structured data?There are a few ways your site could benefit from structured data. Below we discuss some examples grouped by different types of goals: increase brand awareness, highlight content, and highlight product information.1. Increase brand awarenessOne thing you can do to promote your brand with structured data is to take advantage of features such as Logo, Local business, and Sitelinks searchbox. In addition to adding structured data, you should verify your site for the Knowledge Panel and claim your business on Google My Business. Here is an example of the knowledge panel with a Logo.2. Highlight contentIf you publish content on the web, there are a number of features that can help promote your content and attract more users, depending on your industry. For example: Article, Breadcrumb, Event, Job, Q&A, Recipe, Review and others. Here is an example of a recipe rich result.3. Highlight product informationIf you sell merchandise, you could add product structured data to your page, including price, availability, and review ratings. Here is how your product might show for a relevant search.Try it and let us knowNow that you understand the importance of structured data, try our codelab to learn how to add it to your pages. Stay tuned to learn more about structured data, in the coming posts we’ll be discussing how to use Search Console to better analyze your efforts.We would love to hear your thoughts and stories on how structured data works for you, send us any feedback either through Twitter or our forum.Posted by Daniel Waisberg, Search Advocat […]

  • Focusing on the new Search Console

    Over the last year, the new Search Console has been growing and growing, with the goal of making it easier for site owners to focus on the important tasks. For us, focus means being able to put in all our work into the new Search Console, being committed to the users, and with that, being able to turn off some of the older, perhaps already-improved, aspects of the old Search Console. This gives us space to further build out the new Search Console, adding and improving features over time. Here are some of the upcoming changes in Search Console that we're planning on making towards end of March, 2019: Crawl errors in the new Index Coverage report One of the more common pieces of feedback we received was that the list of crawl errors in Search Console was not actionable when it came to setting priorities (it's normal that Google crawls URLs which don't exist, it's not something that needs to be fixed on the website). By changing the focus on issues and patterns used for site indexing, we believe that site owners will be able to find and fix issues much faster (and when issues are fixed, you can request reprocessing quickly too). With this, we're going to remove the old Crawl Errors report - for desktop, smartphone, and site-wide errors. We'll continue to improve the way issues are recognized and flagged, so if there's something that would help you, please submit feedback in the tools. Along with the Crawl Errors report, we're also deprecating the crawl errors API that's based on the same internal systems. At the moment, we don't have a replacement for this API. We'll inform API users of this change directly. Sitemaps data in Index Coverage As we move forward with the new Search Console, we're turning the old sitemaps report off. The new sitemaps report has most of the functionality of the old report, and we're aiming to bring the rest of the information - specifically for images & video - to the new reports over time. Moreover, to track URLs submitted in sitemap files, within the Index Coverage report you can select and filter using your sitemap files. This makes it easier to focus on URLs that you care about. Using the URL inspection tool to fetch as Google The new URL inspection tool offers many ways to check and review URLs on your website. It provides both a look into the current indexing, as well as a live check of URLs that you've recently changed. In the meantime, this tool shows even more information on URLs, such as the HTTP headers, page resource, the JavaScript console log, and a screenshot of the page. From there, you can also submit pages for re-processing, to have them added or updated in our search results as quickly as possible. User-management is now in settings We've improved the user management interface and decreased clutter from the tool by merging it with the Settings section of the new Search Console. This replaces the user-management features in the old Search Console. Structured data dashboard to dedicated reports per vertical To help you implement Rich Results for you site, we added several reports to the new Search Console last year. These include Jobs, Recipes, Events and Q&A. We are committed to keep adding reports like these to the new Search Console. When Google encounters a syntax error parsing Structured Data on a page, it will also be reported in aggregate to make sure you don’t miss anything critical. Other Structured Data types that are not supported with Rich Results features, will not be reported in Search Console anymore. We hope this reduces distraction from non-critical issues, and help you to focus on fixing problems which could be visible in Search. Letting go of some old features With the focus on features that we believe are critical to site owners, we've had to make a hard decision to drop some features in Search Console. In particular: HTML suggestions - finding short and duplicated titles can be useful for site owners, but Google's algorithms have gotten better at showing and improving titles over the years. We still believe this is something useful for sites to look into, and there are some really good tools that help you to crawl your website to extract titles & descriptions too. Property Sets - while they're loved by some site owners, the small number of users makes it hard to justify maintaining this feature. However, we did learn that users need a more comprehensive view of their website and so we will soon add the option of managing a search console account over an entire domain (regardless of schema type and sub-domains). Stay tuned! Android Apps - most of the relevant functionality has been moved to the Firebase console over the years. Blocked resources - we added this functionality to help sites with unblocking of CSS and JavaScript files for mobile-friendliness several years back. In the meantime, these issues have gotten much fewer, the usage of this tool has dropped significantly, and you're able to find blocked resources directly in the URL inspection tool. Please send us feedback! We realize some of these changes will affect your work-flows, so we want to let you know about them as early as possible. Please send us your feedback directly in the new Search Console, if there are aspects which are unclear, or which would ideally be different for your use-case. For more detailed feedback, please use our help forums, feel free to include screenshots & ideas. In the long run, we believe the new Search Console will make things much easier, help you focus on the issues affecting your site, and the opportunities available to your site, with regards to search. We're looking forward to an exciting year!Posted by Hillel Maoz, Search Console Team […]

  • Google I/O 2019 - What sessions should SEOs and webmasters watch?

    Google I/O 2019 is starting tomorrow and will run for 3 days, until Thursday. Google I/O is our yearly developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google to an audience of 7,000+ developers who fly to California.However, you don't have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live streamed on YouTube for anyone to watch. Browse the full schedule of events, including a list of talks that we think will be interesting for webmasters to watch (all talks are in English). All the links shared below will bring you to pages with more details about each talk, and links to watch the sessions will display on the day of each event. All times are Pacific Central time (California time).Tuesday, May 7th4pm - Building Successful Websites: Case Studies for Mature and Emerging Markets, with Aancha Bahadur, Charlie Croom, Matt Doyle, Rudra Kasturi, and Jesar ShahWednesday, May 8th10.30am - Enhance Your Search and Assistant Presence with Structured Data, with Aylin Altiok and Will Leszczuk11.30am - Create App-like Experiences on Google Search and the Google Assistant, with Allen Harvey11.30am - Rapidly Building Better Web Experiences with AMP, with Adam Greenberg and Naina Raisinghani6.30pm - Unlocking New Capabilities for the Web, with Pete LePage and Thomas SteinerThursday, May 9th10.30am - Google Search: State of the Union, with John Mueller and Martin Splitt1.30pm - Google Search and JavaScript Sites, with Zoe Clifford and Martin SplittThis list is only a small part of the agenda that we think is useful to webmasters and SEOs. There are many more sessions that you could find interesting! To learn about those other talks, check out the full list of “web” sessions, design sessions, Cloud sessions, machine learning sessions, and more. Use the filtering function to toggle the sessions on and off.We hope you can make the time to watch the talks online, and participate in the excitement of I/O ! The videos will also be available on Youtube after the event, in case you can't tune in live.Posted by Vincent Courson, Search Outreach Specialist […]

  • Help Google Search know the best date for your web page

    Sometimes, Google shows dates next to listings in its search results. In this post, we’ll answer some commonly-asked questions webmasters have about how these dates are determined and provide some best practices to help improve their accuracy. How dates are determined Google shows the date of a page when its automated systems determine that it would be relevant to do so, such as for pages that can be time-sensitive, including news content: Google determines a date using a variety of factors, including but not limited to: any prominent date listed on the page itself or dates provided by the publisher through structured markup. Google doesn’t depend on one single factor because all of them can be prone to issues. Publishers may not always provide a clear visible date. Sometimes, structured data may be lacking or may not be adjusted to the correct time zone. That’s why our systems look at several factors to come up with what we consider to be our best estimate of when a page was published or significantly updated. How to specify a date on a page To help Google to pick the right date, site owners and publishers should: Show a clear date: Show a visible date prominently on the page. Use structured data: Use the datePublished and dateModified schema with the correct time zone designator for AMP or non-AMP pages. When using structured data, make sure to use the ISO 8601 format for dates. Guidelines specific to Google News Google News requires clearly showing both the date and the time that content was published or updated. Structured data alone is not enough, though it is recommended to use in addition to a visible date and time. Date and time should be positioned between the headline and the article text. For more guidance, also see our help page about article dates. If an article has been substantially changed, it can make sense to give it a fresh date and time. However, don't artificially freshen a story without adding significant information or some other compelling reason for the freshening. Also, do not create a very slightly updated story from one previously published, then delete the old story and redirect to the new one. That's against our article URLs guidelines. More best practices for dates on web pages In addition to the most important requirements listed above, here are additional best practices to help Google determine the best page to consider showing for a web page: Show when a page has been updated: If you update a page significantly, also update the visible date (and time, if you display that). If desired, you can show two dates: when a page was originally published and when it was updated. Just do so in a way that’s visually clear to your readers. If showing both dates, it’s also highly recommended to use datePublished and dateModified for AMP or non-AMP pages to make it easier for algorithms to recognize. Use the right time zone: If specifying a time, make sure to provide the correct timezone, taking into account daylight saving time as appropriate. Be consistent in usage. Within a page, make sure to use exactly the same date (and, potentially, time) in structured data as well as in the visible part of the page. Make sure to use the same timezone if you specify one on the page. Don’t use future dates or dates related to what a page is about: Always use a date for when a page itself was published or updated, not a date linked to something like an event that the page is writing about, especially for events or other subjects that happen in the future (you may use Event markup separately, if appropriate). Follow Google's structured data guidelines: While Google doesn't guarantee that a date (or structured data in general) specified on a page will be used, following our structured data guidelines does help our algorithms to have it available in a machine-readable way. Troubleshoot by minimizing other dates on the page: If you’ve followed the best practices above and find incorrect dates are being selected, consider if you can remove or minimize other dates that may appear on the page, such as those that might be next to related stories. We hope these guidelines help to make it easier to specify the right date on your website's pages! For questions or comments on this, or other structured data topics, feel free to drop by our webmaster help forums. Posted by John Mueller, Developer Advocate, Zuric […]

  • Help customers discover your products on Google

    People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions. Connecting potential customers with up-to-date and accurate product information is key to successful shopping journeys on Google, so today, we’re introducing new ways for merchants to provide this information to improve results for shoppers. Search ConsoleMany retailers and brands add structured data markup to their websites to ensure Google understands the products they sell. A new report for ‘Products’ is now available in Search Console for sites that use schema.org structured data markup to annotate product information. The report allows you to see any pending issues for markup on your site. Once an issue is fixed, you can use the report to validate if your issues were resolved by re-crawling your affected pages. Learn more about the rich result status reports Merchant CenterWhile structured data markup helps Google properly display your product information when we crawl your site, we are expanding capabilities for all retailers to directly provide up-to-date product information to Google in real-time. Product data feeds uploaded to Google Merchant Center will now be eligible for display in results on surfaces like Search and Google Images. This product information will be ranked based only on relevance to users’ queries, and no payment is required or accepted for eligibility. We’re starting with the expansion in the US, and support for other countries will be announced later in the year. Get started You don’t need a Google Ads campaign to participate. If you don’t have an existing account and sell your products in the US, create a Merchant Center account and upload a product data feed. Manufacturer Center We’re also rolling out new features to improve your brand’s visibility and help customers find your products on Google by providing authoritative and up-to-date product information through Google Manufacturer Center. This information includes product description, variants, and rich content, such as high-quality images and videos that can show on the product’s knowledge panel. These solutions give you multiple options to better reach and inform potential customers about your products as they shop across Google. If you have any questions, be sure to post in our forum. Posted by Bernhard Schindlholzer, Product Manager for Google Merchant Tools […]


Today: 20-May-2019 15:23:31
Topic date : Saturday
World date: 20-05-19 15:23:31
Tags: , , , , , , , , , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
Health
Health

Blogs on Health.

Close